Fast Fashion

Fast Fashion

“Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago.”
The Green Hub Online

It is crazy to think about the damage that our appetite for constant clothing can have on the environment and the future of our planet. It’s so easy to scroll through our favourite brands, add to basket and apple pay our way into a new wardrobe, without recognising the negative impact that it is having. But our cultural attitudes need to change; I’m going to share some of my favourite brands that produce items of clothing ethically, or brands that are changing to become more sustainable. 

Tide + Seek is a brand that can be found on Instagram and ASOS. They make swimwear made from REPREVE fabric; a polyester fibre that is made from 100% recycled plastic bottles, reducing the amount of plastic that ends up in landfill. Their products are also chlorine resistant with a UV protection factor of 50.

Brands such as Pretty Little Thing and Nasty Gal have recently launched ranges of clothing made by unwanted, worn out materials; giving them a second chance to be made into new styles. Both of these brands also encourage buyers to take a more sustainable approach when discarding old clothes by using the reGAIN app. I think it’s great that popular brands such as these are beginning to sell items of clothing that are fashionable, whilst also being good for the environment. I just wish there was more of them! 

ASOS has also been recognised for becoming more ethical with their Eco Edit growing massively since the launch in 2015. By stocking brands such as Tide + Seek and launching an underwear range made from plastic bottles and old fishing nets, it is clear to see the brand taking a more active approach to meeting a more sustainable criteria. They also pride themselves on producing most of their swimwear from sustainable fabric made with recycled yarn!

TALA is a new brand that I LOVE. It creates on trend, affordable, high performance activewear that aims to be 100% upcycled and honest! All of their packaging is recyclable and the tags are made from 100% plantable paper which will grow into plants if you look after them! 

Understanding and recognising ethical brands makes it a lot easier for you to not only look great, but also feel good about your purchases. It is important to take action and ultimately make a difference to the future we live in, and supporting sustainable brands is one way that we can do so. 

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