Sustainable Beauty

Sustainable Beauty

I am attempting to be an advocate of ethical and sustainable beauty, and I have been for a while. It is really difficult to stray from your favourite brands and beauty products, but it is so so important to support these sustainable and ethical brands, not only for them, but also for the good of the environment and the animals.

Finding brands that are cruelty free, organic and natural, vegan, palm oil free, AND use thoughtful packaging in order to prevent waste, is a lot easier said than done. It may be easy to find cruelty free products, but that doesn’t mean they don’t use palm oil or animal products in their formulas. Similarly, a brand might be vegan, but still test on animals; there is a lot to think about. 

Because of this, it makes it so much easier to go back to your trusty MAC lipstick or Maybelline Fit Me Foundation, but it is so important to remember the implications of the plastic containers, microbeads and harmful chemicals within formulas. 

FACT: Microbeads are a type of microplastic; a small plastic particle that is less than 5mm in diameter. They do not dissolve and once rinsed down the sink, they live in our rivers, lakes and oceans for decades; harming fish and other wildlife. 

FACT: There are as many as 330,000 microbeads washed down the drain per 200ml bottle of face wash!

It is really difficult to find brands that meet all or most of the criteria, however, I’ve done the work for you and I’ve decided to list some of my favourites that either meet all of the criteria, or are working towards it!

  • Anastasia Beverly Hills

  • Angel Face – the UK’S first zero waste makeup brand! 

  • Axiology – an amazing vegan lipstick brand that donates a percentage of their profits to PETA and the Orangutan Foundation International. 

  • bareMinerals

  • Dirty Hippie Cosmetics

  • EcoTools

  • ELF Cosmetics

  • Glossier

  • Kat Von D

  • Lush – remember that all their products are not vegan!

  • Marc Jacobs Beauty – but be careful, Marc Jacobs Fragrances are not ethical; they’re owned

  • MUA

  • Natural Collection

  • NYX Cosmetics – they are vegan but it is important to note that they are currently owned by L’Oréal, a large corporation STILL testing on animals!

  • Peace With The Wild

  • Revolution – they do not test on animals but remember that not all of their products are vegan!

  • The Body Shop

An easy way to approach this is to remember: if the brand sells their products in China, it is likely that they aren’t going to fit within the criteria. Animal testing is mandatory for foreign cosmetics! To make it a bit easier, I’ve also compiled a list, with information taken from PETA, revealing the worst brands for animal testing and unethical production. 

  •   Benefit

  •   Clinique

  •   Estee Lauder

  •   L’Oréal

  •   MAC

  •   Make Up Forever

  •   Maybelline

NARS – people think they’re cruelty free, but unfortunately they’ve recently updated their animal testing policy to reflect their decision to join the Chinese market!

  • OPI 

  • Rimmel London

  • Victoria’s Secret

It is sad to know that some of your favourite and biggest brands have such harmful effects on the environment and the animals, but it’s vital that we continue to stress the importance of vegan formulations and organic ingredients! It is all about research, and it is changes such as these that are really going to help the sustainability of our planet!


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